We are brand operators and have deep experience within the ecommerce landscape.

And Our mission is simple: to grow your DIrect wholesale business, while saving You time.

  • We’ve experienced the pain of collecting orders from independent retailers (hey, they hate the order process too!) and have heard the same frustrations again and again from brands and retailers:

“The independent retail channel takes up 60% of my time and accounts for 15% of my business. And with marketing being so expensive, this channel an absolute must for us to generate sales and get more eyeballs on our product.”
— Personal Care Brand
“That sh*t (reordering) sucks. It takes so much time and we always forget to reach out to the brand telling them that we need a reorder until the product is out of stock.”
— Sporting Goods Retailer

  • Vanik will help you solve these problems and streamline the wholesale ordering process, making it easier for brands to get time back and make more money - all while delivering a better experience to retailers.

    So how do we do this? We remove the friction for retailers to place orders by making it simple for them to order in as few as 2 clicks, right off of an email. Forget about requiring retailers to login to portals or trade emails for weeks. And the best part? All orders that Vanik generates are passed directly to your ecommerce store. 

    We didn’t think that it was fair that brands selling DTC have software solutions to help automate the ordering process, but brands selling wholesale don’t. So we decided it was time to change that.