Wholesale commerce is undergoing a major digital transformation, yet most brands are still treating their B2B customers like an afterthought. With 90% of retailers preferring online experiences and 67% of brands calling B2B ecommerce critical, it's time to bring DTC-level personalization to the wholesale channel. This post explores why frictionless ordering, personalized outreach, and smarter automation aren't just nice-to-haves—they're the new baseline for growth.

Struggling with new tariffs? Learn how to protect your margins and grow your wholesale brand without losing retailers. This post breaks down the 2025 tariff changes and gives you 3 actionable strategies to adapt—like doubling down on profitable SKUs, lowering MOQs to attract new accounts, and ditching marketplace fees by owning retail relationships directly. Whether you're just starting or scaling, discover how to navigate trade disruptions and keep your wholesale business thriving.

Email marketing is a critical driver of ecommerce success, but are your campaigns truly converting? While standard email campaigns average a mere 0.09% conversion rate, Vanik-powered emails are outperforming industry benchmarks by 167x, delivering an average 15.06% conversion rate. Explore the report to learn more.

Learn how Onesto Foods is seeings reorders 2x faster than they previously were while saving 10+ hours a month since switching to Vanik.

Read predictions on how brands can strengthen retail partnerships in 2025 and beyond. Stay ahead of the curve by adopting strategies that drive efficiency, enhance relationships, and boost long-term wholesale retention. Read now to prepare your business for success in a rapidly evolving market!

Wholesale pricing differs from direct-to-consumer (DTC) models as brands sell in bulk to retailers, who resell to end customers. This article covers the key differences between wholesale and DTC pricing, emphasizing the growing competition in wholesale markets. It also highlights essential strategies like volume discounts, tiered pricing, and dynamic pricing to stay competitive. A well-developed pricing strategy is crucial for wholesalers to maintain profitability while offering attractive margins to retailers, ensuring long-term success in the competitive wholesale landscape.

As a brand, it's more important than ever to stand out not only to customers, but also to retailers. Understand the steps that you need to take to differentiate your brand from others to retailers so you can grow your retail business.

Understand what alternatives there are in the market to Faire. Aside from similar marketplace platform to Faire, we explore what other options you have as a brand operator to expanding your retail footprint outside of Faire.

While much of the focus is put on new retailer acquisition, it is arguably more important to implement strategies to retain your existing retailers. This article provides your with essential strategies to boost your retail retention rates.

Learn what makes a wholesale sign-up process great and understand actionable tips into how to improve your wholesale sign-up process.

Learn what the Direct to Consumer (DTC) and Wholesale are and how to best leverage each channel to drive growth for your brand.

While independent retail may not be as flashy as big box retail, the independent retail channel is a powerful medium that should not be ignored. Learn the value of focusing on this often overlooked channel.

While opening a wholesale channel may not be the flashiest addition to your business, it is a strategy that helps increase the profitability of your business. Learn why opening a wholesale channel can be the difference between your brand staying stagnant, or taking off.

No matter the size and scale of your wholesale business, making it a priority to own your retailers is essential. Learn strategies and tactics to build out a robust owned list of your retailers.

Learn why owning your retail relationships is so important to scaling your wholesale business. While marketplaces like Faire are great discovery platforms, they don’t allow you to directly communicate with your retailers which gets in the way of you building long-term, profitable relationships.