Email Conversion Rate Benchmark Report: Vanik is Outperforming the Best Campaigns by over 30x
If you’re in the ecommerce space, you understand the importance of conversion rates. Whether it’s your advertisements, website, or email campaigns, conversion rates dictate the success of your business. While conversions can take different forms, the ultimate goal in commerce is simple: turning a site visitor into a paying customer.
At Vanik, we specialize in helping brands that sell through wholesale channels increase their conversion from existing wholesale customers, while saving time. While many marketers focus on vanity metrics like open and click rates, these numbers alone don’t generate revenue. Instead, what truly matters is the purchase conversion rate, or the percentage of recipients who actually complete a purchase.
Vanik’s Email Conversion Impact
We’ve analyzed data from November 2024 - March 2025 to measure Vanik’s impact on wholesale email conversion, and the results speak for themselves. Vanik-powered email campaigns drive up to 167x higher conversion rates compared to traditional email campaigns.
In this report, we’ll:
Define standard email marketing conversion benchmarks.
Compare industry-wide email benchmarks with Vanik’s proprietary data.
Explain why personalized, shoppable emails convert at significantly higher rates.
Let’s dive in!
Email Marketing Benchmarks: How Does Your Conversion Rate Compare?
When analyzing email marketing benchmarks, Klaviyo is a trusted source for industry standards. Their benchmark report provides key insights into what “good” conversion rates look like across various industries.
While open rates and click-through rates are commonly discussed, the real metric that matters for a businesses ultimate success is email conversion rate, or the percentage of recipients who make a purchase after receiving an email.
Defining Email Campaigns & Automations
Before diving into benchmarks, let’s clarify the two most common types of email marketing programs:
Email Campaigns: Targeted email blasts sent to a specific audience for marketing objectives like product promotions, lead nurturing, or flash sales.
Email Automations (Flows): A series of triggered emails that are sent based on predefined user actions, such as abandoned cart reminders or welcome sequences.
Industry Standard Email Conversion Rates
Based on Klaviyo’s benchmark report:
The average email campaign conversion rate across all industries is 0.09%, meaning on average 0.09% of email campaign recipients will complete a purchase.
Top-performing industries achieve a conversion rate of 0.47%.
Email automation conversion rates are significantly higher, averaging 1.71% across industries.
Vanik vs. Industry Email Benchmarks: A 167x Higher Conversion Rate
To understand how Vanik compares to industry benchmarks, we analyzed five months of platform data (November 2024 - March 2025) across hundreds of email sends. The results? Vanik is significantly outperforming traditional email marketing methods.
Brands using Vanik’s shoppable email technology achieved an average conversion rate of 15.06%. Compared to Klaviyo’s benchmark data:
167x higher conversion rate than standard email campaigns (0.09% vs. 15.06%).
9x higher conversion rate than automated email flows (1.71% vs. 15.06%).
Why Vanik Drives Higher Conversion Rates
Unlike generic email blasts, Vanik’s emails are highly individualized, timely, and built for seamless purchasing. Wholesale buyers are often juggling multiple tasks, so the easier brands make it to reorder, the higher the conversion rate.
Those that fail to optimize their wholesale email strategy are leaving money on the table. Brands, like Onesto Foods that are leveraging Vanik are making it easier for their wholesale customers to reorder. As a result, they are seeing the results - collecting reorders 2x faster than they previously were, while saving 10+ hours a month.
Although we’re in the early stages of building Vanik, our results prove one thing: simplicity drives conversions. If you’re looking to streamline your wholesale retention strategy, Vanik can help you achieve higher conversion rates and increased revenue.
Interested in boosting your wholesale email conversions? Schedule a call with us here.
