The time is now to modernize your wholesale channel.
Don’t be the “old-school” brand still collecting reorders through order forms or sales reps. Give retailers the online experience that they want — or run the risk of losing them.
Not totally bought into the fact that retailers want an online shopping experience? We’ll convince you otherwise below.
90% of retail buyers want a “dtc” style experience from the brands that they shop from
Based on a recent report from Shopify, retailers want an online shopping experience. They are used to shopping online as individual customers and want the same online shopping experience from the brands that they buy from to stock their stores.
The problem? Only 46% of B2B purchases are completed online today - showing that a large gap exists between what retailers want and what is actually taking place.
52% of current B2B Buyers are frustrated with their current online buying experience
The current solutions that brands are offering retailers lack the “wow” factor that retailers are seeking, resulting in retailers being frustrated with their online buying experience.
And the consequences of delivering a sub-par experience are real, as 25% of retailers have switched vendors after just one negative online experience.
88% of B2b buyers favor a self-service customer portal to make purchases through
B2B buyers have an endless list of “to-do” tasks and want to order items that they stock their stores with when they want - through a self-services portal.
They want to be able to manage their orders, track shipments and access support all on their own.
70% of B2b buyers prefer purchasing from a website compared to a sales rep
Similar to the information listed above, B2B buyers want to make their purchases on their own and not need to deal with a length exchange with a sales rep or by sending 20 emails back and forth with the brand.
Bottom line: making it simple for retailers to place a reorder with your brand will go a long way in enhancing their reputation of your brand.
Ready to modernize your wholesale channel?
Vanik is built specifically for brands selling to independent retailers.
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